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Energetic and gorgeous! A renowned autumn festival in Ehime

The Niihama Taiko Festival is one of the biggest festivals in Ehime. A series of 5.5m high Taiko drum-shap…

Feel the mystery of the varied terrains of Earth

Stretching throughout Seiyo city in Ehime, the Shikoku Seiyo Geo Park offers displays on the history, ecos…

An awesome 360° panoramic view from the observatory

Located on the centre of Iwagi-jima, Mt. Sekizen is known as “Iwagi-Fuji”. The observatory at the top of t…

A stirring and exquisite “Danjiri” Festival in Saijo

The Saijo Festival is a magnificent spectacle featuring around 150 Danjiri wooden floats and Mikoshi porta…

Clashing of the Mikoshi shrines, a festival for real men!

This festival features the loud and lively “Hachiawase” (clashing of shrines) starting from 6:30am on 7 Oc…

A visually stunning garden with links to the Date clan

The Tenshaen Garden was built for the retirement of Munetada Date, the seventh feudal lord of the Uwajma d…

Nametoko Gorge is one of the most popular canyoning spots in Japan.

Originating in France, canyoning is an activity in which participants traverse canyons using a range of te…

A famous castle of the Setouchi Region

Matsuyama Castle, in the style of the Momoyama period, is one of Japan’s few original surviving castles. I…

The station right in front of the Seto Inland Sea

JR Shimonada Station was known as Japan’s closest station to the sea until the construction of national hi…

The biggest shopping arcade in Matsuyama

Okaido is a huge shopping arcade in the centre of Matsuyama. The Matsuyama Mitsukoshi department store, th…

An onsen right off the train tracks

Facilities inside the JR Matsumaru Station allow visitors to enjoy a natural onsen. This includes a bath …

The scenery is breath-taking!

Great writers such as Shiki Masaoka and Soseki Natsume visited the falls and composed a number of well-kno…

The symbol of Ozu, recently reopened after a major reconstruction

An enthusiastic campaign by the citizens of Ozu led to the reconstruction of Ozu Castle more than 100 year…

Experience the life of the pirates of the Seto Inland Sea!

The museum presents the maritime history of the Murakami Suigun, known as “the lords of the sea”, who were…

Enjoy the local green tea in the forests of Shingu-machi

Michi-no-Eki Kiri-no-Mori is a roadside station offering a range of services. You can purchase the well-kn…

Greetings from a gian Oni (ogre) monument!

This site carries a colorfully diverse selection of items the town proudly produces, this includes fresh v…

Enjoy the natural surroundings of the largest Japanese garden in Shikoku!

Nanraku-en is the largest Japanese garden in Shikoku, over four times as large as the Hanshin Koshien base…

A remains of the Meiji period that was aiming for the "clouds above the skies"

“Clouds Above the Hill”. Exhibits introduce visitors to the novel’s Matsuyama-born protagonists—AKIYAMA Yo…

自然が与えてくれる恵みを五感を使って満喫できる渓谷

広葉樹林が広がり、様々な動物や植物と出会える渓谷。小田深山渓谷には「深山七不思議」というものがあり、上流には豊富な水があるのに、河口には一滴の水もないという不思議な「尻無川」や、一本の木が三面に紅葉する「深山夫婦…

A village resort offering activities and accommodation

The Kuma Kogen Furusato Ryoko Mura is the perfect place to experience the traditional life of the local fa…

星が森から望む西日本最高峰石鎚山

四国八十八箇所霊場の60番札所となる寺院。5月上旬から中旬にかけてシャクナゲが花を咲かせ、境内が薄桃色に包まれることから、別名・シャクナゲ寺とも呼ばれている。寺院は西日本最高峰の石鎚山の中腹にあり、四国霊場八十八…

いやしの南予体験プログラム

Ride a boat downstream the river watching the traditional ukai fishing method, where handlers of trained c…

Bringing the History of "Tonaru" to Today

The Industrial Heirtage Group of the Besshi Mines in the deep mountains of Niihama. During its golden age…

Get a taste of upper class life in this luxurious salon

Bansuiso is a Renaissance-style villa built as a second home of Earl Sadakoto Hisamatsu, a descendant of t…

A unique amusement venue located in Imabari, the Japan’s largest towel-producing town.

This is the world’s first towel museum dedicated to the art of towel manufacturing. The unique museum has …

A restored locomotive “as tiny as a matchbox”

The original locomotive was active and loved by the locals for 67 years from 1888. It came to be known as …

Get in touch with traditional Wabi-sabi aesthetics

Located on a scenic bend of the Hijikawa River, Garyu Sanso features the architectural style of the Sukiya…

The sightseeing train that makes two round trips a day between Matsuyama and Iyo-Ozu/Yawatahama. Sitting o…

Take a treasure hunt at this pearl culturing farm

Doi Pearl is the first pearl culturing farm in Ehime. You can join a tour to see the process of culturing …

七種の霊鳥が住むといわれる山中深くに建つ寺院

四国八十八箇所霊場の45番札所となる寺院。三宝鳥、慈悲声鳥、鉦鼓鳥、鼓鳥、慈悲心鳥、鈴鳥、笛鳥の七種の霊鳥が住むと言われ、山そのものが本尊である山中深くに建つ寺院。山門をくぐり、「遍路転がし」と呼ばれる600mも…

See the seasonal beauty of these stone-lined terraced rice fields

The Izumidani terraced rice fields are a brilliant sight. They are designated as one of Japan’s best 100 r…

A harvesting activity where you can mingle with the local farmers as you pick fruit that have been basking in the sun.

Saijō-shi is famous as a city where an abundance of fruit from all four seasons is available to be harvest…

A park to enjoy the flowers of the world

The 2.8 hectare site contains roughly 3,500 roses from 400 different species in its rose garden. The gard…