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A famous Onsen with 3,000 years of history

Dogo Onsen Honkan is thought to be the oldest hot spring in Japan. It is mentioned in the ancient texts o…

The most spectacular view on the Shimanami Kaido

The observatory park is located at the top of Mt. Kiro at the southernmost point of Oshima Island. The vie…

Feel the mystery of the varied terrains of Earth

Stretching throughout Seiyo city in Ehime, the Shikoku Seiyo Geo Park offers displays on the history, ecos…

The picturesque scenery changes along with the seasons

Located at the foot of Mt. Ishizuchi, the Omogo Gorge is well known as a national scenic site and delights…

A stirring and exquisite “Danjiri” Festival in Saijo

The Saijo Festival is a magnificent spectacle featuring around 150 Danjiri wooden floats and Mikoshi porta…

The towering mountain of Shikoku

Mt. Ishizuchi is one of the seven sacred peaks of Japan. The mountain consists of peaks including Tengudak…

A restored locomotive “as tiny as a matchbox”

The original locomotive was active and loved by the locals for 67 years from 1888. It came to be known as …

The station right in front of the Seto Inland Sea

JR Shimonada Station was known as Japan’s closest station to the sea until the construction of national hi…

Frolic with mikan surrounded by nature

Surround yourself in greenery and experience the ocean breeze at this tourist garden near the Uwa Sea. Yo…

Get in touch with traditional Wabi-sabi aesthetics

Located on a scenic bend of the Hijikawa River, Garyu Sanso features the architectural style of the Sukiya…

A unique amusement venue located in Imabari, the Japan’s largest towel-producing town.

This is the world’s first towel museum dedicated to the art of towel manufacturing. The unique museum has …

Explore the Tobe-yaki ceramics and make something for yourself to take home.

The Tobe-yaki Togeikan offers an incredible range of pottery available for purchase as well as hands-on cl…

Take in the delicacies of Oshima Island as with a spectacular view of the Kurushima Kaikyo Bridge

Located on Kurushuma Kaikyo Bridge's Oshima Island, this roadside station is a great place to rest when tr…

松山市に愛媛県産かんきつの発信拠点がオープン!

Mikyan Park Baishinji is a complex facility that has a factory for processing Ehime's mikan, a café to enj…

A mystical and beautiful place on a mountain trail

Yuge Shrine is a traditional shrine built in 1396. To enter visitors cross the covered “Taiko-bashi” bridg…

A famous castle of the Setouchi Region

Matsuyama Castle, in the style of the Momoyama period, is one of Japan’s few original surviving castles. I…

Experience the life of the pirates of the Seto Inland Sea!

The museum presents the maritime history of the Murakami Suigun, known as “the lords of the sea”, who were…

いやしの南予体験プログラム

Ride a boat downstream the river watching the traditional ukai fishing method, where handlers of trained c…

A sound of cultural enlightenment resonated from the red brick walls

A former bank built in 1901. Featuring a British-style brick construction, the building is roofed with Jap…

Enjoy travelling back in time at this interactive amusement park!

Minetopia Besshi is a theme park built out of the industrial remains of the Besshi copper mine on two site…

A blue ocean, green mountains and orange mikan field

A tourist garden where you can pick mikan while enjoying sights of the calm ocean and islands. The mikan …

自然が与えてくれる恵みを五感を使って満喫できる渓谷

広葉樹林が広がり、様々な動物や植物と出会える渓谷。小田深山渓谷には「深山七不思議」というものがあり、上流には豊富な水があるのに、河口には一滴の水もないという不思議な「尻無川」や、一本の木が三面に紅葉する「深山夫婦…

A historical Kabuki theatre with lifelong fans

This theatre has been a centre of amusement for people in Uchiko from the Taisho period. The old building …

See the seasonal beauty of these stone-lined terraced rice fields

The Izumidani terraced rice fields are a brilliant sight. They are designated as one of Japan’s best 100 r…

Meet the smallest horses in Japan - locally bred in Ehime

Nomauma Highland is home to the local breed of Nomauma ponies, the smallest horses in Japan. The farm is a…

A scenic place for colourful flowers

The highland areas around Suiha Mine are known for their picturesque scenery. The 360° panoramic views str…

Come meet the dolphins at sea!

Located on Hakata-jima island, visitors can enjoy a therapeutic experiences with dolphins at the Dolphin …

2022年1月19日(水)~1月31日(月)臨時休館となりました。

Visitors to the Shikoku Railway Cultural Center can inspect retro trains, including a 0 series shinkansen …

Nostalgic handmade Japanese wax candles ripe with tradition

A shop established in the Edo period (1603–1868) where traditional Japanese candles are still made with th…

Clashing of the Mikoshi shrines, a festival for real men!

This festival features the loud and lively “Hachiawase” (clashing of shrines) starting from 6:30am on 7 Oc…

Enjoy Dogo's Sake Brewery Tour

Established in 1895. Like the famous historical hot spring "Dogo Onsen", would you visit the historical s…

Narukawa Gorge Healing Experience

Located in the Ashizuri-Uwakai National Park, Narukawa Gorge is a healing spot full of negative ions surro…