“Bullfighting” is a folk culture of the Uwajima region that is rarely seen in other parts of Japan. The matches have no time limit, some fights can be ended within one minute while others can last for over 40 minutes. The longest fight on record is 2 hours 40 minutes. The fights between bulls of over 1 ton glaring and hitting against each other are a gripping spectacle. Regularly scheduled bullfighting tournaments take place five times a year. This uniquely powerful tradition should be experienced at least once!